• Blog
Event date
19 June 2024

Rewarding loyalty at Point of Sale to enhance CX and drive growth

4 min read

In today’s fiercely competitive business landscape, standing out is essential. As customers become increasingly bombarded by choices, building loyalty is more challenging than ever. That’s where loyalty programs at the point of sale (POS) come in. Australians value regular discounts and cashback, making the POS an ideal place to offer immediate rewards. Seamlessly integrating your brand’s loyalty program with your business’ POS system ensures a frictionless experience for you and your customers, leading to increased engagement and customer loyalty.

In this blog, find out the benefits of rewarding loyalty at the POS, how it can enhance customer experience (CX), and why it’s a vital competitive differentiator.

How much do consumers love loyalty programs?

According to Statista, 90% of Australians are enrolled in at least one loyalty program, with an average of 4.1 memberships per person. No matter your industry, loyalty programs can present a substantial competitive advantage. A consumer survey by American loyalty specialist Ebbo revealed that 78% of consumers are more likely to shop with a brand whose loyalty program they belong to, even if a competitor is more convenient.

What rewards do Australians value the most?

A 2022 Statista survey showed that regular discounts were the top benefit sought by Gen Z, Gen X, and Baby Boomer respondents. Millennials showed a strong preference for cashback based on spending, though they also highly valued regular discounts. The POS is perfect for offering immediate, spending-based rewards. Customers are more likely to engage with rewards presented during transactions, leading to higher participation rates.

Customers dislike having to jump through hoops to earn or redeem rewards. The Runa State of Loyalty Rewards Report found that over half (55%) of consumers consider ease of earning rewards an essential feature. They also dislike redemption processes that require too many steps. Integrating loyalty programs at the POS can solve this problem, ensuring the earning and redemption process is frictionless.

Strategic advantages of integrating loyalty programs at the POS:

1. Increased customer lifetime value: Integrating a loyalty program into your POS system encourages repeat purchases and higher spending, boosting customers’ lifetime value.

2. Improved customer experience: Loyalty programs enhance the shopping experience, making customers feel valued and appreciated. Integration ensures a seamless and convenient experience.

3. Enhanced brand loyalty: Offering rewards, personalised offers, and exclusive benefits strengthens customer relationships. POS integration allows for effective management and communication.

The easy way to do it

For seamless integration, compatibility between the loyalty program software, your POS system, and your payments stack is crucial. You also want to keep the checkout experience seamless, ensuring instant gratification at the point of sale.

Till offers seamless integration with 700+ POS solutions across industries like grocery, retail, hospitality, health, accommodation, automotive, accounting, tax, e-commerce, events, and insurance. Vend and Impos, for example, are just two of many POS systems that Till partners with, which offer seamless loyalty program integrations – check out this video from Vend to see just how easy it is to implement. These integrations allow for tracking purchases, issuing rewards, and customising options to meet your business needs.

Interested in seeing if your Till Payments product integrates with a loyalty program-enabled POS provider? Explore Till’s full integration network, here, to find out.

The key to a frictionless CX

When paired with one of our many POS integration partners, Till’s range of payment solutions can help you deliver the kind of frictionless redemption that your business and customers will love, including:

  • Rewards points accessed at the time of purchase

  • Immediate confirmation of rewards usage to the customer

  • Real-time engagement with your loyalty programs through any purchase and channel

  • No infrastructure change, thanks to Till’s native integrations with existing POS systems

A rewarding payments experience

While we’re on the topic of rewarding experiences, don’t overlook the benefits of a rewarding payment partnership for your business. With Till, you get a payment partner that truly pays off. Whether you’re a merchant looking to unlock business rewards or a partner seeking a competitive edge, Till’s partnership with Velocity Frequent Flyer offers tangible benefits to our business community. Merchants can earn Velocity Points for their business, and partners can offer a rewards program to their merchants.

Plus, for a limited time, new merchants joining Till can earn bonus Velocity Points just for signing up and transacting with Till’s solutions. Plus, the opportunity to earn Velocity Points on your business’ everyday transactions.*

Contact Till’s friendly Sales team to discuss our POS integration network and learn how easy it is to unify payments, POS, and loyalty programs to secure a competitive advantage.

Till brings everything together into a seamless, integrated package—with one vital difference: we prioritise your growth and your customers.

*T&Cs apply. Find out more via https://tillpayments.com/offers/velocity