Every transaction builds trust. And your reputation.
Here’s the truth. The last transaction a customer has is their
lasting impression of you, so it needs to be not just good, but
excellent. Anything less, and they lose trust. Indeed,
customer-experience researcher Esteban Kolsky tells us that 13% of
customers who have a bad experience tell 15 other people they’re
unhappy, and a whopping 72% of those who had a great experience tell 6
people how good it was. The question is, how do you want to treat your
customers? Do you want to risk turning them off, or will they be brand
advocates? It’s your call, so give Till a call.